In mid 1980’s, Homoeopathy in Pakistan was blessed with an emergence of a revolutionary entity named Paul Brooks Homoeo Labs. Paul Brooks Homoeo Labs entered the alternative medicine marketplace with its change mechanism that altogether altered the market dynamics.
Under the vibrant and visionary leadership of its founding members, Mr. Shamim Ahmed (Chairman) and Mr. Saboor Ahmad Siraj (CEO), the young manufacturer presented its distinctive product line that not only catered vast majority of therapeutic areas in naturopathy but also presented them in a manner that helped alternative medicine systems reach their due magnitude across the country.
Presenting healthcare in consumer-friendly packages and educating them through creative media to shape their lives complimenting their constantly changing health needs, is what innovation in healthcare is all about.
Innovation in healthcare is a recent phenomenon, yet has been admired heartily by people around the world. It has helped develop a notion that healthcare is not just a disease-responsive concept but a means of maintaining and sustaining a healthy lifestyle.
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